10 things you didn’t know about Starbucks

StarbucksA little summary:

• Starbucks is the largest coffeehouse company in the world.
• There are 36,000 possible Frappuccino combinations.
• A grande coffee has more caffeine than four Red Bulls.

In an era when consumers’ tastes are becoming increasingly fickle, Starbucks has been a constant. It’s the largest coffeehouse company in the world, with more than 24,000 locations in 70 countries, nearly half of those in the United States. But even if no day is complete without a grande iced white chocolate mocha, we bet that there’s a lot you didn’t know about this mega-chain.

Starbucks was founded in 1971 by three friends who met at the University of San Francisco, and the first location, in Seattle, only sold whole roasted coffee beans, not brewed coffee. The company grew in popularity over the next several years, introducing brewed coffee and espresso, and by the time former employee Howard Schultz bought it in 1987, there were already six locations. Schultz implemented a rapid expansion program, and when the company went public in 1992, there were 140 outlets, with revenues of $73.5 million (as opposed to $1.3 million in 1987). In 2014, total revenues were $16.45 billion.

As the company continued to take over the world, management decided that the time was ripe to branch out from just coffee and introduce some food items. While only one in three Starbucks transactions includes food, the company is working hard to make Starbucks just as valid a culinary option as a coffee option. In 2012, they purchased the La Boulange bakery chain for $100 million and have completely overhauled the menu within the past few years. Because there are no kitchens in Starbucks, they’ve shifted to a frozen-food model, with hot items being reheated on the spot.

On the beverage side, the brand continues to look beyond coffee. The company purchased Tazo Tea in 1999 and Teavana in 2012, and they’re also now selling Fizzio sodas, Evolution Fresh cold-pressed juices, smoothies, and Starbucks Refreshers, which contain green coffee extract.

It seems as if Starbucks is in the news every week for one reason or another, whether it’s because they’re rolling out almond milk, testing out biodegradable coffee cups, partnering with an Italian bakery to improve their food, or adding to their seemingly endless array of Frappuccinos. The company is on a constant mission to improve and innovate, working hard to stay ahead of the curve. Read on to learn 20 things you might not have known about this nearly ubiquitous chain.

McDonald’s has a secret gold card for celebrities and billionaires


Go go gold! (Photo: YouTube)


A little summary

• McDonald’s has something called the McGold card.
• Card owners get free McDonald’s anytime.
• Card owners are generally celebrities or people with connections to big-time franchisees.

• Cards usually have a time limit, but in some rare cases the card is for life.

You might brag about your Starbucks gold card, but when it comes to chain restaurant membership perks, nothing beats the secret McDonald’s gold card. The McGold — which allows the recipient free McDonald’s anytime — can’t easily be bought, and is usually given to high-profile celebrities or people with connections to big-time franchisees.

Warren Buffet had a gold card that allowed him to order any McDonald’s food anytime at a McDonald’s location in Omaha, according to CNBC. Comedian Rob Lowe got a gold card from a friend whose father, David Peterson, invented the Egg McMuffin.

Peterson’s son actually wields the power to give out gold cards to anyone he wants. He usually gifts them to friends, celebrities, and everyday people who did heroic deeds, like Charles Ramsey, the man who dropped his Big Mac to rescue three kidnapped woman in 2013.

In most instances, these gold cards have a time limit, only granting the recipient a year or six months of free food. But in some rare cases, the card is for life. Mitt Romney has often told the story that his father had a “little pink card” that awarded him free McDonald’s, given by owner Ray Croc himself.


Read the original article on The Daily Meal. Copyright 2016. Follow The Daily Meal on Twitter.

Bottoms Up: Beer Dispenser Fills Glass From Bottom. How it works?

THE BOTTOMS UP beer dispenser can pour up to 44 pints a minute, with just one person using it. Add a few helpers and it can reach 56 pints per minute, not far off one per second. That’s impressive enough, but take a look at how the glasses are “poured.” The machine fills them from the bottom:

This would be a fantastic addition to English pubs, where the 19 and 20-year old bartenders lack motivation and brains to the extent that one pint a minute is a miracle, and then the glass will be half-filled with foam. And that’s if you can get their attention to begin with.

But how does this magical machine work? Obviously, the cups have holes, but how do they reseal? Magnets. The plastic glasses have a floppy fridge-magnet inside, a circle which sticks itself to a corresponding donut-shape strip around the filling-hole. Here’s a birds-eye view, grabbed from a video on the product site.

So, the Bottoms Up pumps are fast, can hook up to any keg and – provided you have the rest of your gear clean and properly adjusted – you won’t waste beer via foam. But there is an obvious problem: waste of those glasses. Instead of a glass glass, which can be re-used over and over, these are designed to be disposable, to the extent that the little magnetic discs are pushed as an advertising opportunity:

A magnet on the fridge of the American household gets 20 impressions per day per person in the household, making this ad space the most viewed souvenir taken home from a venue. That also means it is taken home from the venue!
Still, who cares about that, right? After all, with beer coming at you at nine-times the normal speed, it’s hard to care about anything else.